Launch day for The Archive by Imtiaz in Dubai. Great to stand on this stage with the Imtiaz Developments team at Raw District, where the project was introduced to brokers, partners and guests.
Launch details
- Project: The Archive by Imtiaz
- Developer: Imtiaz Developments
- Location: Dubai, UAE
- Event: Launch day at Raw District Dubai
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The concept of The Archive by Imtiaz
The Archive by Imtiaz is a Dubai project by Imtiaz Developments built around the idea of living with books and a library. Around 10,000 books are planned for the lobby, so the entrance feels more like a reading room than a typical apartment lobby.
My analysis of the project
This is how I read the project as a Senior Sales Manager at Imtiaz Developments: The Archive is aimed at buyers who want a calmer, more thoughtful way of living in Dubai, where the building itself has a story. The launch day was busy with the sales team and partner brokers, but it was not a full sell-out on the day. Sales continue through the team and partner brokers. For comparison, another Imtiaz launch, Raw District, sold out on launch day with almost AED 2 billion of property sold.
About the author
Shah Hussain is a Senior Sales Manager at Imtiaz Developments in Dubai. He works with brokers and agents across the UAE and internationally, and shares his own notes and observations on Imtiaz Developments launches on this site. See all launches and news.